Privacy Policy & Cookie Information
Last Updated: April 18, 2026
1. Introduction
At PureKraft, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding cookies and tracking technologies in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser until they expire or you delete them. Session cookies are deleted when you close your browser.
3. Types of Cookies We Use
3.1 Necessary Cookies
Purpose: These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
Examples:
- Session management cookies
- Authentication cookies
- CSRF protection tokens
- Cookie consent preferences
Legal Basis: These cookies are necessary for the performance of a contract (providing you with the website) and cannot be disabled.
3.2 Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
What We Collect:
- Number of visitors and page views
- Time spent on pages
- Navigation paths through the website
- Device and browser information
- Geographic location (country/city level, anonymized)
Services Used:
- Google Analytics 4 (GA4): Measurement ID format: G-XXXXXXXXXX
- Google Analytics (Universal Analytics): Tracking ID format: UA-XXXXXXXXX-X
Data Processing: All analytics data is processed anonymously. We use IP anonymization to ensure your IP address is not stored in full. Data is aggregated and cannot be used to identify you personally.
Legal Basis: Your consent (you can withdraw this at any time via cookie settings).
Data Retention: Analytics data is retained according to Google's data retention policies (typically 14-26 months). You can learn more about Google Analytics privacy practices at Google Privacy Policy.
3.3 Marketing Cookies
Purpose: These cookies are used to deliver personalized advertisements and track the effectiveness of our marketing campaigns. They may also be used to build a profile of your interests to show you relevant content on other websites.
What We Collect:
- Pages you visit on our website
- Products you view or purchase
- Interactions with our content
- Device and browser information
Services Used:
- Meta Pixel (Facebook Pixel): Used to track conversions, optimize ads, and build audiences for advertising campaigns on Facebook and Instagram.
Data Processing: Marketing cookies create a unique identifier for your browser/device but do not directly identify you personally. This data is used to show you relevant ads and measure campaign effectiveness.
Legal Basis: Your consent (you can withdraw this at any time via cookie settings).
Data Retention: Marketing data is retained according to Meta's data retention policies. You can learn more about Meta's privacy practices at Meta Privacy Policy.
4. Managing Your Cookie Preferences
You have full control over your cookie preferences. You can:
- Accept All: Enable all cookies (necessary, analytics, and marketing)
- Necessary Only: Accept only essential cookies required for the website to function
- Customize: Use the "Settings" button to choose which cookie categories you want to enable
- Change Later: You can change your preferences at any time by clicking the "Settings" button in the cookie banner or by contacting us
Note: Disabling certain cookies may affect your experience on our website. For example, disabling analytics cookies means we won't be able to improve our website based on usage data, and disabling marketing cookies means you may see less relevant advertisements.
5. Your Rights Under GDPR
As a data subject, you have the following rights:
- Right to Access: You can request information about what personal data we hold about you
- Right to Rectification: You can request correction of inaccurate personal data
- Right to Erasure: You can request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: You can request limitation of how we process your data
- Right to Data Portability: You can request your data in a structured, machine-readable format
- Right to Object: You can object to processing of your personal data
- Right to Withdraw Consent: You can withdraw your consent at any time (for cookies based on consent)
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
6. Third-Party Services
We use the following third-party services that may set cookies:
Google Analytics
Google Analytics is a web analytics service provided by Google LLC. It uses cookies to analyze how visitors use our website.
Privacy Policy: https://policies.google.com/privacy
Meta Pixel (Facebook Pixel)
Meta Pixel is a tracking tool provided by Meta Platforms Ireland Limited. It helps us measure the effectiveness of our advertising campaigns and show you relevant ads.
Privacy Policy: https://www.facebook.com/privacy/explanation
Opt-out: You can opt out of Facebook Pixel tracking through your Facebook Ad Preferences
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
10. Contact Us
If you have any questions about this Privacy Policy, our cookie practices, or wish to exercise your rights under GDPR, please contact us:
11. Cookie Settings
You can manage your cookie preferences at any time by clicking the button below: